SEO advice ages badly. This course is organised around the things that have stayed true: a site search engines can crawl, pages that match what people meant, and a reason for anyone to link to you.
You work on a real site throughout — yours, or the practice site provided.
Most analytics work produces dashboards that are admired once and never used. This course starts from the decisions a business makes repeatedly and works backwards to the smallest measurement that would change them.
Load, clean, reshape and visualise real datasets. Ends with a graded analysis project.