Daniel Okafor
Exactly the level I needed
Assumed I was busy and competent, which is rare. The examples are real, not toy problems.
Digital Marketing
Updated 2026
SEO That Actually Ranks
Search strategy built on what moves rankings now — technical health, intent and the content that earns links.
Last updated Oct 2026
What you'll learn
Run a technical audit and rank the findings by what actually costs you traffic
Match a page to search intent instead of to a keyword
Build internal links that move authority where you need it
Report on search performance without cherry-picking
Course description
SEO advice ages badly. This course is organised around the things that have stayed true: a site search engines can crawl, pages that match what people meant, and a reason for anyone to link to you.
You work on a real site throughout — yours, or the practice site provided.
Who this course is for
- Marketers who own a site's organic performance
- Founders doing their own SEO before they hire for it
- Developers who want to understand what the SEO team is asking for and why
Requirements
- A website you can change, or use the practice site provided
- Search Console access for that site (setting it up is covered)
Course content
Curriculum
- Completed What a crawler sees Free preview 0:13
- Completed The audit, in priority order Locked 0:15
- Completed Core Web Vitals without the panic Locked 0:12
- Completed Reading a results page Locked 0:11
- Completed One page per intent Locked 0:14
- Completed Technical SEO Check Locked 0:12
- Completed The report your client should get Locked 0:12
- Completed Audit a real site Locked 0:50
Student feedback
Loved by learners
4.3
3 ratings
Asha Verma
Good content, wanted more depth
Solid foundation but I was ready for more by the end. Would take an advanced follow-up.
Rahul Nair
Finally, something I could use on Monday
I built the lead router during the second module and it has been running ever since. The failure-alerting lesson alone paid for the course.
Common questions
Frequently asked questions
Is this current?
The material is reviewed each quarter. Tactics that stopped working are removed rather than left in with a caveat.
Do I need paid tools?
No. Everything is demonstrated with Search Console and free tiers. Paid tools are shown where they genuinely save time.
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