Rahul Nair
Exactly the level I needed
Assumed I was busy and competent, which is rare. The examples are real, not toy problems.
Digital Marketing
Updated 2026
Prompt Engineering for Marketers
Get consistent, on-brand output from a language model — and know when the answer it gave you is wrong.
Last updated Oct 2026
What you'll learn
Write prompts that give the same quality output on the hundredth run
Encode a brand voice so you stop editing tone by hand
Spot a confident, wrong answer before it reaches a client
Build a reusable prompt library your whole team works from
Use structured output so results drop straight into a spreadsheet
Course description
Anyone can get a passable paragraph out of a chatbot. Getting the same quality on the hundredth request, in your brand voice, with facts you can defend, is a different skill. That is what this course teaches.
It is built around the work marketers actually do: briefs, ad variants, landing copy, repurposing and research. Every module ends with a prompt you keep.
Who this course is for
- Marketers already using AI tools but getting inconsistent results
- Agency teams who need output that survives a client review
- Content leads responsible for other people's use of AI
Requirements
- Access to any current language model — the techniques are not tool-specific
- Some marketing experience; this is not an introduction to marketing
Course content
Curriculum
- Completed The four parts of a reliable prompt Free preview 0:10
- Completed Showing beats telling Locked 0:12
- Completed Why the same prompt gives different answers Locked 0:09
- Completed Turning a style guide into a prompt Locked 0:14
- Completed Building a prompt library Locked 0:11
- Completed Prompt Craft Check Locked 0:08
- Completed Confident and wrong Locked 0:13
- Completed Build and defend a prompt Locked 0:45
Student feedback
Loved by learners
4.5
4 ratings
Meera Joshi
Very good, slightly fast in places
The middle section moves quickly if you have not used these tools before. I rewatched two lessons. Still worth it.
Nadia Haddad
Honest about the limits
I appreciated being told what not to automate. Most courses in this space oversell.
Daniel Okafor
Exactly the level I needed
Assumed I was busy and competent, which is rare. The examples are real, not toy problems.
Common questions
Frequently asked questions
Which AI tool does this use?
The techniques work across current models. Examples are shown in two different tools so you can see what transfers.
Is this about writing content for me?
No. It is about getting output you can stand behind, which usually means less editing, not none.
Does it cover image generation?
Only briefly. The focus is text, because that is where the repeatable business value is.
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