SEO advice ages badly. This course is organised around the things that have stayed true: a site search engines can crawl, pages that match what people meant, and a reason for anyone to link to you.
You work on a real site throughout — yours, or the practice site provided.
Anyone can get a passable paragraph out of a chatbot. Getting the same quality on the hundredth request, in your brand voice, with facts you can defend, is a different skill. That is what this course teaches.
It is built around the work marketers actually do: briefs, ad variants, landing copy, repurposing and research. Every module ends with a prompt you keep.